Client: Gunther International, manufacturer of high-speed document finishing systems.
Print Materials: Product/company brochure, top ten business reasons brochure and package folder.
Designer Notes: Born out of a unique, automated read-before-feed mailing technology, Gunther initially focused on the notion of selling its machines where they were the best technological fit. The challenge of that approach is that the Fortune 500 customers viewed the purchase of a $500,000 machine as a business decision. With limited sales materials, the company traditionally sold equipment to middle managers who were willing to champion them to upper management - which significantly increased the sales cycle. With a new logo and look for the millennium came a new business-like approach to sales. CEOs want to know why they need Gunther equipment and how that affects their bottom line. The new materials strike right at the heart of the matter with "The Top Ten reasons it's a smart buy." Once the justification is out of the way, the nuts and bolts are covered very nicely in a metallic silver product brochure that feels as solid as the equipment itself.